$1 SPENT = $25.00 IN RETURN

THE IMPACT OF WEBSITE LOCALIZATION

$1 spent on localization = $25.00 in return

77% of consumers surveyed chose, recommended, or paid more for a brand that prioritized a personalized customer experience.

Today 50% of all queries made on Google are in languages other than English, while 7/10 global users are more likely to buy from a website written in their native language.

On average after 6 months of making their website multilingual, customers experience

• 30% increase in website traffic

• 20% increase in conversion rate

As internet technologies continue to grow and expand, becoming ever more accessible and widespread, the value of a website grows too. A website is a highly valuable asset for any company in the modern globalized world with its ability to attract new visitors, inform them about your product or service, and – finally – conduct a sale, regardless of the type of business, its industry sector, and the website’s purpose. Whether a website is designed to sell a product or to provide a service or information to its visitors, in order to achieve maximum effect its message has to be clear and fully understood by the person reading its content. To give themselves an edge over the competition, companies will often devote a lot of funds, time and effort to developing a website that will have great content and visuals and is well-optimized for search engines, but at the same time, they frequently neglect one key aspect – languages. Language is the key element in driving sales and marketing efforts where the audience includes speakers of more than one language. While there are nearly 1.7 billion English speakers across the globe, only a fraction of them – approximately 350 to 400 million – consider themselves native speakers. That’s around 22% of the total number of English speakers and only 4.73% of the total global population as of 2022. That’s more than 95% of the global population that simply won’t fully understand what you are talking about on your website in the first place. That’s a large number of potential visitors, users and – most importantly – clients that you are missing out on.

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