DO YOU REALLY KNOW YOUR IDEAL CUSTOMER?

You won't be able to position what you're selling to meet customers' (and potential customers') needs without knowing who they are.

• How well do you know your ideal customers' backgrounds, their goals, and their challenges?

• How well do you understand their interests and needs?

• Do you know how old they are?

• Where they went to school?

• Whether they have kids?

• What a day-in-the life looks like?

These questions may sound specific, but here's the thing ... Without knowing the answers to questions like these, it's difficult for a business to create an effective strategy to attract, sell to, and delight more of those types of people.

To market a product or service properly, the first thing you must do is get clear on WHO your IDEAL CUSTOMER is, where they are hanging out, and what their challenges are…

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